Zeta Global announced the launch of the new Zeta Media Engine powered by Snowflake. A privacy-first programmatic advertising solution, it will combine Snowflake Data Clean Room with Zeta’s Identity Graph to power advertising across the open web. Marketers will be able to enrich their first-party data with data from Zeta’s 240 million-plus profiles in a secure Snowflake environment.
Mozilla disagrees because PPA is designed to potentially generate a report based on ads in Firefox, so it doesn’t share browsing activity directly with third-parties. Noyb contends it should have an opt-in system instead.
After three weeks of defiance, during which some 20 million users were unable to access the platform, Elon Musk’s X will comply with a Brazilian judge’s orders to suppress certain malicious accounts. X also named an official representative in Brazil, a condition of operating in the country. Following the filing of official paperwork, X might be re-activated in Brazil by the time you read this.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.