Launched in 2017, Ziada is a mobile application that helps service providers in the informal sector find more jobs and grow their businesses by linking them with clients who are actively seeking trusted services, as well as providing business advisory and access to tool/equipment rental.
Africa’s leading Data and Marketing Technology company, Terragon has launched its much-awaited marketing technology platform– TerragonPrime. The platform, which is still in its beta phase, is a realization of a long-time quest and in-house development effort to help Small and medium-sized businesses improve their advertising campaign performance by 50% and acquire customers cost-effectively by leveraging the power of data.
India’s leading sound system manufacturer, boAt, has yet again taken a step towards providing the best experience to its users. The parent company of boAt, Imagine Marketing Pvt Ltd, has signed a definitive agreement to acquire Singapore based KaHa Pte Ltd, an end-to-end smart IoT product development company.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.