Zift Solutions Launches Integrated “Channel as a Service”

Another customer experience that marketers don’t control directly is what happens in their channel organizations, whether branches, agents, or independent dealers and distributors. There’s a whole universe of systems for channel management which are generally separate from consumer-facing marketing systems even though they have similar features. Zift Solutions is one of the leaders in that space. Zift has just launched what it calls “channel as a service”, which integrates previously separate channel solutions for planning, partner recruitment, partner enablement, demand generation, customer transactions and lifecycle management. It’s more evidence for Raab’s Law (that integrated suites displace best-of-breed point solutions), if you’re keeping score.