Zipari Raises $22.5 Million Series B for Health Insurance Customer Experience Platform

Zipari calls itself “the first and only consumer experience platform built specifically for health insurance”, which seems unlikely given how many similar products exist. What’s less disputable is that they just raised a $22.5 million Series B, bringing total funding to $37.5 million. Zipari orchestrates communications with health insurance clients (a.k.a. people) to deliver the most appropriate message in their preferred channel.

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Half of CDP Owners Lack a True CDP: Tealium Survey

January 15, 2020

Half of the systems deployed as Customer Data Platforms do not meet minimum CDP requirements, a Tealium survey found. Fifty percent of users said their CDP can’t ingest data from any channel, 50% can’t stitch together multiple identifiers to create a single customer view, and 59% cannot activate data in real time. That these users think they have a CDP shows how confused buyers have been. But 58% of users plan to switch to a new CDP, offering hope that experienced buyers will make better choices on their second try.

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