Zoho Corporation, one of India’s oldest SaaS (software-as-a-service) platforms, launched Zoho Marketing Plus, a platform that integrates marketing automation across campaign ideation, creation, execution, management, and measurement. The marketing platform gives marketing leaders a deeper understanding of customer preferences and behaviours, which would help them in driving brand affinity.
Uneecops Business Solutions, a leader in Business Automation Services, has announced its acquisition of digiCloud – a Salesforce Partner based in Pune, India. This acquisition further augments Uneecops’ capabilities in the Salesforce area, offering clients an unparalleled CX experience.
Within a decade of operations in India, IDFC Asset Management Company (AMC) has become one of the most trusted mutual fund companies. The integration with Salesforce has helped them to offer delightful customer experiences that moved beyond run-of-the-mill ads to meaningful and relevant content. They were able to automate email marketing, store large databases and produce meaningful reports of campaign performance.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.