Zoho Launches Tighter Integration Among Its Marketing Apps

Right on cue, small business software vendor Zoho announced tighter integration among the marketing components within its 40+ app collection. The new platform, MarketingHub, lets users run marketing campaigns spanning Zoho CRM, Campaigns, Sites, Survey, Backstage, and Social apps, in addition to connecting with Facebook, Twitter, LinkedIn, Shopify, Eventbrite, SurveyMonkey, and other external systems. Lack of integration among Zoho components has been a significant pain point.