Pearl Thinks has launched a retail-oriented Customer Data Platform. Special features include visualization of customer migration across segments and ability to calculate database health and value. The system integrates with the Shopify ecommerce platform.

Since we’re on the topic, event automation vendor Certain recently unveiled a real-time event data platform that makes it easier to react to attendee behavior by integrating event data into complex processes. The platform, called Signal, has integrations with marketing automation, CRM, and other systems.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.