One thing that’s perfectly clear is Zoom’s growth during the pandemic. They’re looking to build on their success by adding a virtual events platform, which will offer ticketing, registration, networking, and suchlike. They also published an interesting, if predictable, study that found video communications and hybrid events are here to stay.
The final fruit of Apple’s new tracking opt-in rules is unknown, but one immediate result is a bumper crop of articles estimating the opt-in rate. Flurry gained attention with an early report that just 4% of U.S. users were opting in, accompanied by other calculations that now run as high as a 24% global rate. AppsFlyer presented figures ranging from 31% to 40% with useful breakdowns by app type. Branch tweeted some hard-to-parse stats that seem to show about 12% of apps have been granted tracking permission. The Post-IDFA Alliance... Read More >
In case you actually read this newsletter for CDP-related news, we’ll share Algonomy’s latest update. They’ve added a bunch of new ecommerce connectors, improved controls over data access, program-level control groups, and enhancements for merchandising and product recommendations.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.