US communications platform Zoom Video Communications Inc. has sought approval from the Indian government to introduce its Zoom Phone service in India as it seeks to challenge rivals Microsoft and Cisco in this market. Zoom Phone is a voice over internet protocol (VoIP) based service that allows businesses to make phone calls using the cloud-based Zoom software platform.
Oracle India plans to focus on healthcare and public sector verticals to drive growth in the region. It will also strengthen its partner ecosystem and increase hiring of skilled and specialised workforce to serve the growing demand for its offerings. The company sees healthcare as a big market opportunity as the sector had been inert in introducing innovation to its system.
Magnite, the world’s largest independent omnichannel sell-side advertising platform, released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media. Nearly two thirds of India’s streamers (64%) are more responsive to advertising on streaming platforms, with many stating they often search for the product (48%) and make a purchase (33%) after the fact.
T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.