Intent data is one way to get an idea about future purchases. Business data compiler ZoomInfo is on the case, with a new set of B2B purchasing signals derived from ZoomInfo-owned Datanyze and other sources. Clients can get alerts for target accounts or companies in tightly defined market segments.
Widespread reports about Zoom security problems https://www.tomsguide.com/news/zoom-security-privacy-woes have given a second chance to competitors. Microsoft and Google are responding with minor tweaks. Google now lets users start a Google Meet session from within Gmail, https://gsuiteupdates.googleblog.com/2020/04/meet-in-gmail.html while Microsoft promised (on Twitter) that Teams users will be able to see videos of up to nine chat participants by the end of April. https://twitter.com/MicrosoftTeams/status/1249729067408072704
It’s easy to forget that not everyone is working from home. This Yahoo News/YouGov poll brings the class divide into sharp focus: 66% of people without household income over $100,000 are working from home compared with 18% with incomes under $50,000. The lowest income brackets are half as likely to have paid sick leave (31% vs 68%) and twice as likely to fear they’ll lose their job in the next month (36% vs 18%).
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.