B2B data and solutions vendor ZoomInfo is buying Insent, a chat system that also identifies visitors, routes them in real time to the right account owner, and can schedule future conversations. It’s the company’s fourth acquisition since DiscoverOrg bought ZoomInfo in February 2019 and adopted the ZoomInfo name the following September.
Cloud database Snowflake gets a lot of attention as a CDP platform. They just announced planned features to make it easier to sell data in their Data Marketplace, to detect and tag personally identifiable information, and to create anonymized analytical data views. All helpful for CDP users. Release dates are not set.
Email services company iContact is expanding into search engine marketing with the purchase of Moz. iContact is owned by J2 Global, which owns dozens of companies including email providers Campaigner, Communicator, SMTP, and Kickbox.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.