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ZoomInfo Buys Komiko to Guide Sales Actions

Komiko is a different type of recommendation engine: it predicts buyer behaviors and suggests best actions to sales people. They’ve just been bought, too, by market intelligence vendor ZoomInfo, which in turn is owned by B2B data compiler DiscoveryOrg.

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Salesforce Introduces Its Latest Iteration of CDP-Like Customer 360

November 20, 2019

Salesforce has introduced immodestly-titled Customer 360 Truth – which looks to be a full-fledged CDP, although the words “customer data platform” do not appear in their description. Nor does an availability date, although we understood the product was to be released at Dreamforce. Also announced: no-code customer data integration via Mulesoft, a Google Cloud connector for MuleSoft and an agreement to use Amazon Connect as Salesforce’s primary contact center offering

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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