B2B data compiler ZoomInfo has been purchased by private equity firm Great Hill Partners. It continues a trend of marketing technology vendors being purchased by private equity firms, although Great Hill hasn’t been particularly active in the martech space. Price was not disclosed.
Attribution is a critical investment priority for nearly one-quarter of companies (23.9%) that responded to a survey by the Data & Marketing Association. Nearly two-thirds (62.5%) said it had become more important in the past year. The report also shows a continued shift in funds from offline to online marketing channels…no surprise there.
Of course, all discussions of customer data come back to Facebook, Amazon, Google, and the handful of other mega-aggregators.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.