Subscription management platform Zuora is buying Zephr, which adds marketing and personalization capabilities to subscription services. Subscriptions have become an increasingly popular way to squeeze earn more revenue from customers, although $18 per month heated car seats still seem ridiculous.
Data clean rooms let companies match consumer identities without revealing private information, but don’t solve the problem of making accurate matches. Neustar is stepping into that breach in a deal to make its identity resolution and data enrichment available within the InfoSum data clean room. InfoSum also announced a deal recently to enrich data clean room contents with IRI consumer data.
Ridiculous is in the eye of the beholder, but facts should not be. At least, that’s the theory behind NewsGuard, which rates the reliability of news sources. They just did a deal to make their ratings available to contextual ad targeting platform Semasio, which will let Semasio clients avoid placing ads on unreliable sites.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)