Presented by Accenture Song and CDP Institute

October 4, 2022

Join us as Accenture Song’s expert team members bring their privacy & consent expertise to bear on contemporary marketing issues. The sessions will help frame privacy challenges businesses face, reveal key opportunities in the context of regulatory and customer trends,  provide information to understand strategy and solution options, and show you how you can plan and implement privacy & consent roadmaps. Accenture Song’s highly experienced subject matter experts will cover the themes, topics, platforms and tools most relevant to today’s marketers facing a rapidly changing privacy & consent landscape. Each session will include a live Q & A session to further the discussion.

Host: Susan Raab, Editor, Privacy to Market, and Managing Partner, Customer Data Platform Institute

Sessions

• Leveraging a scorecard approach for privacy & consent strategy 
  Presented by Trinity Levenson, Marketing Technology Manager, Accenture Song; and Susan LaDoux, Data Architecture Manager, Accenture Song
  Download Presentation     View Video
  
• Customer data platforms for privacy & consent benefits in marketing ecosystems  
  Presented by Rebecca Gentry, Customer Data Orchestration Capability Lead – South, Accenture Song; and Fred Maurer, Principal Director, Accenture Song
  Download Presentation      View Video
  
• Consent & Preference Management Platforms  
  Presented by TK Kristiansen, Consent Preference SME, Accenture Song; and Joseph Leone, Data Science Consultant, Accenture Song
  Download Presentation      View Video
  
• Using Data and AI to Create Better Data-Driven Experiences Across the User Journey  
  Presented by Danny W. Abraha, Manager, Customer Data Platforms Consulting, Accenture Song
  Download Presentation      View Video