Library/Use Case/Financial Services and Insurance, Retail, Telecom and Utilities, Travel and Entertainment/Customer Experience, Data Analysis, Omnichannel, Personalization, Predictive Analytics, Real Time Interactions

116 Customer Data Platform Use Cases (Lemnisk)

A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.

Related Resources

Retail Media and the Role of CDP (Zeotap)

Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

Introduction to Composable CDP (CDP Institute)

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

The Zebra Case Study (Hightouch)

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.