AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.