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AEG Presents Case Study (Lytics)

AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

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Privacy to Market: Regional privacy – LATAM (Digital Smart Consulting)

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting