An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)
Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Related Resources
IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 (Amperity)
The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.
Nailing Customer Profiles in the Future of AI Agents (Amperity)
AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.
2025 State of AI in Retail Survey (Amperity)
Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.