Library/White Paper/Data Analysis, Data Assembly, Omnichannel, Orchestration, Outbound Campaigns, Predictive Analytics

An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)

Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.

Related Resources

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

CDPI Round Table APAC April 2025 (CDP Institute)

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium