An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)
Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.
Related Resources
Unpacking the privacy-centric CDP (Lytics)
Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.
Lytics composable CDP product demo (Lytics)
Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Lytics RealCDP Audit Report (Lytics)
Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.