Library/White Paper/Data Analysis, Data Assembly, Omnichannel, Orchestration, Predictive Analytics

An IT manager’s guide to building or buying a CDP (Adobe Real-Time CDP)

Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.

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Identity Resolution: The Key to Customer Data Value (Leadspace)

Today’s marketers often struggle with fragmented customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.

The Definitive Guide to Customer Data Platforms (Twilio Segment)

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

BlendeeID: overcome deprecation (Blendee)

Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.