Library/Use Case/Data Assembly

Append Intent Data (CDP Institute)

Need to add intent data from external sources to customer profiles in CDP. Process: Send data on target customers to external system, which will match against its data, append intent data (or set up alerts for future data) and return data to load into CDP or other systems

Related Resources

Build or Buy: What’s the Right Customer Data Management Approach for Your Business? (Acquia CDP)

Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.

Twilio Segment RealCDP Audit Report (Twilio Segment)

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Lexer RealCDP Audit Report (Lexer)

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