Library/Use Case/Customer Experience, Data Assembly, Loyalty, Omnichannel, Orchestration, Predictive Analytics

Best Customer Profiles (CDP Institute)

Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.

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Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.