Library/Use Case/Customer Experience, Data Assembly, Loyalty, Omnichannel, Orchestration, Predictive Analytics

Best Customer Profiles (CDP Institute)

Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.

Related Resources

Customer Data Platform vs Data Management Platform (Relay42)

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

CDP Beyond Marketing: Unifying Data Across the Organization (Treasure Data)

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Time to Invest in a Customer Data Platform (Commanders Act)

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.