Best Customer Profiles (CDP Institute)
Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.
Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.