Build or Buy Your CDP? (Tealium)
The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.
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A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)
We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.