Library/White Paper/Data Analysis, Omnichannel, Orchestration

Build or Buy Your CDP? (Tealium)

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

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Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.

Ultimate Customer Data Platform Guide (Hightouch)

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Zeotap RealCDP Audit Report (Zeotap)

Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.