Library/Evaluation Guide/AI/Machine Learning, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

CDP Evaluation Guide – Data Ingestion (CDP Institute)

Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.

Related Resources

What Is a CDP and Why Do You Need One? (Oracle)

The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global