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CDP Evaluation Guide – Processing (CDP Institute)

Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.

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ActionIQ RealCDP Audit Report (ActionIQ)

ActionIQ supports both B2C and B2B enterprises across a variety of industries with a SaaS platform hosted in AWS.

Credit Company Case Study (FirstHive)

A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

Insurance Company Case Study (FirstHive)

An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.