The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.