Library/CDP Institute Report/Data Analysis, Data Assembly, Data Quality, Identity Management, Orchestration, Real Time Interactions

CDP Use Cases: What Users Want (CDP Institute)

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

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Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Why you should solve identity resolution on your data warehouse (RudderStack)

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.