Library/CDP Institute Report/Data Analysis, Data Assembly, Data Quality, Identity Management, Orchestration, Outbound Campaigns, Real Time Interactions

CDP Use Cases: What Users Want (CDP Institute)

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

Related Resources

From Fragmentation to Focus: Leveraging Cross-Channel Data for Marketing Success in 2025 (Blueshift)

Cross-channel marketing has become increasingly complex. This Blueshift research report details how AI, data integration, and predictive technologies help marketers drive revenue.

Using a Customer Data Platform for Customer Acquisition (Relay42)

A CDP can help marketers meet many challenges. The CDPI and Relay42 detail how a customer data platform makes acquisition easier.

CDPI Round Table Europe-US February 2025 (CDP Institute)

Guest: Julian Berry, Founder, UniFida