Combine Online and CRM Data (CDP Institute)
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Related Resources
Amplify: Putting Together a Composable CDP Faster and More Easily (Amperity)
We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
Industry Update July 2024 (CDP Institute)
What’s new in the CDP industry? This report from the CDPI shares the latest trends.
Build or Buy: Decoding the Best CDP Strategy for Your B2C Enterprise (Blueshift)
This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.