Combine Online and CRM Data (CDP Institute)
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Related Resources
Why use a CDP to drive customer retention and acquisition strategies (Wondaris)
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
The marketer’s guide to the cookie-less galaxy (Meiro)
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
Bloomreach RealCDP Audit Report (Bloomreach)
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.