Combine Online and CRM Data (CDP Institute)
Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.
Related Resources
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Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
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Lexer RealCDP Audit Report (Lexer)
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