Library/Use Case/Data Assembly, Identity Management

Combine Online and CRM Data (CDP Institute)

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Related Resources

Retail Media and the Role of CDP (Zeotap)

Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

Introduction to Composable CDP (CDP Institute)

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

The Zebra Case Study (Hightouch)

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.