Library/White Paper/Customer Experience, Data Analysis, Data Assembly, Identity Management, Outbound Campaigns, Predictive Analytics

Customer Data Platform vs Data Management Platform (Relay42)

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

Related Resources

Composable vs Packaged CDP Worksheets (CDP Institute)

Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

Beyond the Branch: Building Digital Customer Relationships in Banking (NGDATA)

Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.

Become Truly Customer-Centric (NGDATA)

Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.