Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
Hoteliers have more data points than ever across their tech stacks. Cendyn explains how a CDP can help them use all of the data points effectively.
A CDP unites and enriches data points from across the tech stack. Cendyn details how the hospitality industry can benefit from this tool.
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.