Library/Use Case/Identity Management, Outbound Campaigns, Personalization

Email List Creation (CDP Institute)

Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.

Related Resources

Industry Update July 2021 (CDP Institute)

What’s the latest in the CDP industry? This report from the CDPI tells you everything.

Black Diamond Case Study (Lexer)

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

The Power of Intent: How OneLogin Doubled Marketing Engagement & Cut Sales Cycles (Leadspace)

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.