Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.