Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.
The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.