Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.
The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.
Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.
Guest: Steve Zisk, Product Marketing Principal, Redpoint Global