Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.
Learn how Citizen Watch transformed its marketing strategy with Amperity’s Customer Data Platform (CDP), enabling deeper consumer understanding, better segmentation, and real business impact.
See how Wyndham Hotels & Resorts is using Amperity’s Customer Data Platform (CDP) to unify first-party data, personalize the guest experience, and drive measurable results.
A prominent sports team lacked unified profiles for ticket purchasers. See how the Amperity CDP provided identity resolution and created accurate fan profiles.