Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.
Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.
Interview with Charles Cassar, vice president of customer experience, innovation and digitalization at Hyundai Motor Europe.
Treasure Data is the independent, intelligent customer data platform built for enterprise scale and fast business impact. We empower marketing and CX teams to orchestrate hyper-personalized experiences, everywhere their customers are.