Library/White Paper/Customer Experience, Data Analysis, Data Assembly, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics

Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud)

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

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