Library/White Paper/Customer Experience, Data Analysis, Data Assembly, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics

Extracting Value from First-Party Data: A Roadmap for the Transition from DMP to CDP (Salesforce Data Cloud)

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

Related Resources

Why use a CDP to drive customer retention and acquisition strategies (Wondaris)

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

The marketer’s guide to the cookie-less galaxy (Meiro)

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Bloomreach RealCDP Audit Report (Bloomreach)

The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.