Library/Real CDP Audit Report

FirstHive RealCDP Audit Report (FirstHive)

FirstHive is a RealCDP that provides a complete set of capabilities that pays off on their brand promise to “Take control of your marketing.” With unique data capture and integration tools, FirstHive enables marketers to build fully comprehensive customer profiles and then provides flexible customer journey creation for improved CX. Its “flexible stack” approach works well for smaller companies as well as larger ones across multiple industries, both B2B and B2C. It is a relatively recent entry to the space (founded 2016) but has a global footprint with headquarters in San Francis co and particular strength in APAC.

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