Library/White Paper/Customer Experience, Data Quality, Identity Management, Loyalty, Predictive Analytics

Future-Proofing Customer Experience in an Evolving Martech Landscape (Lemnisk)

Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.

Related Resources

Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)

Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.