Library/Evaluation Guide/Data Analysis, Data Assembly, Message Delivery, Omnichannel

Getting the Best CDP Starts with the Right RFP (Zeta)

In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

Related Resources

Ultimate Customer Data Platform Guide (Hightouch)

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Zeotap RealCDP Audit Report (Zeotap)

Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

Lemnisk RealCDP Audit Report (Lemnisk)

Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client.