Library/Evaluation Guide/Data Analysis, Data Assembly, Message Delivery, Omnichannel

Getting the Best CDP Starts with the Right RFP (Zeta)

In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

Related Resources

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

CDPI Round Table APAC April 2025 (CDP Institute)

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium