How to build an effective Customer Data Platform RFP (Twilio Segment)
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.