Identify Channel Preferences (CDP Institute)
Determine which channels work best for each customer. Process: Analyze history of interactions by channel for each customer; identify customers who show preference for one or other channel.
Related Resources
LG CNS RealCDP Audit Report (LG CNS)
LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.
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CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.
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Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.