Library/Use Case/Customer Experience, Message Delivery

Identify Channel Preferences (CDP Institute)

Determine which channels work best for each customer. Process: Analyze history of interactions by channel for each customer; identify customers who show preference for one or other channel.

Related Resources

Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet)

D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

Teavaro RealCDP Audit Report (Teavaro)

Teavaro supports B2C companies with a cloud-based (AWS) SaaS platform that integrates data of any type into a unified customer profile and stores full histories on customers and prospects in MongoDB and Postgres databases.

Redpoint Global RealCDP Audit Certificate (Redpoint Global)

Redpoint Global is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.