Library/White Paper/Identity Management, Omnichannel, Personalization, Predictive Analytics

Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Related Resources

IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 (Amperity)

The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.

Nailing Customer Profiles in the Future of AI Agents (Amperity)

AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.

2025 State of AI in Retail Survey (Amperity)

Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.