Insurance Company Case Study (FirstHive)
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.