Introduction to Composable CDP (CDP Institute)
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Related Resources
Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
Industry Update January 2025 (CDP Institute)
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
The Comprehensive Framework for Optimizing Customer Journeys (Relay42)
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.