Library/Video/Consumer Goods/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Real Time Interactions

Keynote: Adapting to Consumer 3.0 (Optimove)

Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Related Resources

Why use a CDP to drive customer retention and acquisition strategies (Wondaris)

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

The marketer’s guide to the cookie-less galaxy (Meiro)

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Bloomreach RealCDP Audit Report (Bloomreach)

The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.