Knowesis RealCDP Audit Report (Knowesis)

Knowesis supports B2C companies in Europe/Middle East/Africa/Asia/Pacific with on-premises, private or public cloud SaaS platform options though not yet available as a “plug and play” SaaS offering. The platform incorporates 3 key areas of functionality: Data Ingestion, Intelligence & Identity, Orchestration & Activation. For ingestion Knowesis utilizes Kafka Connect for robust data input and output solutions and Sift Inc. for fraud prevention and digital trust. 3rd party customer data is supported by prebuilt connectors to write data to Salesforce marketing cloud. Sift also has prebuilt connectors for Cpaas providers like Vonage. Connectors to activate custom audiences for meta promotions are also available. Unified customer profiles are created via a framework to manage cookies and the data captured can be linked to customers data using persistent ID resolutions. Inbound data can be structured (CSV or fixed) or unstructured JSON or XML. Sift CIM also supports semi-structured data (such as web logs) to be onboarded as a whole or define attribute names with capabilities to write derivations at any stage. Unstructured text data by default can be stored in Sift’s default DB while images or video can utilize external object stores such as S3 to easily share with any 3rd party platform.