KPI Reporting (CDP Institute)
Generate reports based on Key Performance Indicators. Process: Define KPI formulas; calculate using customer data; deliver reports.
Related Resources
What Is a CDP and Why Do You Need One? (Oracle)
The CDP changed the game in data management by pulling customer data together, organizing it, and making it actionable. Oracle describes the role of this tool in transforming business operations today.
The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)
Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.
CDPI Round Table Europe/US April 2025 (CDP Institute)
Guest: Steve Zisk, Product Marketing Principal, Redpoint Global