Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems
Hoteliers have more data points than ever across their tech stacks. Cendyn explains how a CDP can help them use all of the data points effectively.
A CDP unites and enriches data points from across the tech stack. Cendyn details how the hospitality industry can benefit from this tool.
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.