Micro-Segmentation: The Key to Growing Through Your Existing Customers (Optimove)
Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.
Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.