Micro-Segmentation: The Key to Growing Through Your Existing Customers (Optimove)
Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.
Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.