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Nestle Purina Case Study (Lytics)

An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.

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CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

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Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

Winning in the Era of Data Differentiation (Tealium)

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.