Nestle Purina Case Study (Lytics)
An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.
An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.