Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.
The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.