Provide customer-level data to personalization system. . Process: Specify data elements to use in personalization; specify list selection criteria; create list with data elements included and send to delivery system.
We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.
What’s new in the CDP industry? This report from the CDPI shares the latest trends.
This insightful webinar with industry experts David Raab, Founder of the CDP Institute; Janet Jaiswal, VP of Marketing at Blueshift; and Todd Ilberg, VP of Customer Success at Blueshift focuses on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.