Library/Use Case/Customer Experience, Identity Management, Loyalty, Message Delivery, Personalization

Personalized Message Selection (CDP Institute)

Provide customer-level data to personalization system. . Process: Specify data elements to use in personalization; specify list selection criteria; create list with data elements included and send to delivery system.

Related Resources

Retail Media and the Role of CDP (Zeotap)

Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.

Introduction to Composable CDP (CDP Institute)

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

The Zebra Case Study (Hightouch)

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.