Library/Use Case/Identity Management, Predictive Analytics

Prospect Selection (CDP Institute)

Select best prospects (among existing leads) using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Related Resources

Treasure Data Customer Data Platform Datasheet (Treasure Data)

Treasure Data CDP is built for enterprise scale and powered by AI, helping boost revenue, reduce costs, and build trust. Read on to learn more.

Demystifying the Data Layer (Treasure Data)

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.