Library/Use Case/Customer Experience, Identity Management, Loyalty, Personalization, Predictive Analytics

Real Time Offer Selection (CDP Institute)

Select offer for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best offer using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.

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