Select offer for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best offer using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.
Orchestrate beautiful customer journeys with Treasure Data CDP (Treasure Data)
With harmonized data, your business can operate like a finely tuned instrument. From integrating millions of data points to orchestrating personalized engagement across channels, Treasure Data Customer Data Platform (CDP) can help.