The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.
The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.
AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.
Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.