Library/Real CDP Audit Report

Salesforce RealCDP Audit Report (Salesforce Data Cloud)

Salesforce Data Cloud is a SaaS CDP platform hosted in AWS supporting both B2C and B2B companies. Data ingestion via the Data Streams module is seamless with other Salesforce platforms but also fast and flexible with non-Salesforce sources. Data can be ingested in any format and be received from any source in either batch or real time and users can set up new feeds in the easy-to-use drag-and-drop interface. Full historical detail data is stored to enable profile rebuilds and dynamic scaling is used, making the platform highly performant at large volumes (2.7 trillion records processed monthly). Data is typically stored in S3 but “bring your own data lake” (Snowflake, Google Cloud, e.g.) is also possible. Unified customer profiles are created using a combination of deterministic and probabilistic matching and are enhanced with data from a deep list of 3rd party data partners and user-created derived variables. Identity insights are provided to give users information on the ID resolution process. Privacy and system security is strong; the platform is fully compliant with all North American and European privacy regulations. Data can be shared to any platform in both automated and ad hoc modes. Real time updates are enabled via the Salesforce Interactions SDK.

Related Resources

The Identity Resolution Playbook (RudderStack)

Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.

LG CNS RealCDP Audit Report (LG CNS)

LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.

Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.